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The Nova Chiu brand is a fashion label developed in London, England by Nova Chiu and Jeff Archer, In 2019 they moved to Toronto, Canada.

The brand’s aim is to create intriguing silhouettes while focusing on textile, print, and color. The label embodies elements of ethnic cultures from Asia, North America and Europe.


Nova graduated from London College of Fashion in 2011 where she won the prestigious Collection of the Year Award for her graduate collection. This collection garnered multiple sources of press from; Vogue UK, Harper’s Bazaar, The Independent, The BBC, The Evening Standard, and many more.


In December 2011, Nova Chiu and Jeff Archer were selected by an esteemed panel of judges to be one of four designers to showcase their first collection as a brand during Vauxhall Fashion Scout’s One’s to Watch catwalk show in February 2012. With the success of that show, they continued to host catwalk shows during London Fashion Week for the next two seasons. Within this period they were also able to showcase their collections to international buyers in Vauxhall Fashion Scout’s London and Paris showrooms.


The exposure that came from their catwalk shows helped the brand immensely and led to future projects and collaborations with internationally recognized celebrities, companies and fashion design competitions. In 2012, Nova Chiu provided stage outfits for musical artist M.I.A.’s Australian tour. The brand also had an opportunity to collaborate with German shoe company Deichmann on their 100th anniversary celebration. During 2013 they were selected to compete in a major Chinese fashion design competition known as The T-Force International Fashion Awards, which took place in Guangzhou, China. The label competed against nine other designers from around the world and finished in first place.


Nova and Jeff successfully designed, planned, and organized three London Fashion Week catwalk shows, three London Fashion Week Exhibitions, four Paris Fashion Week Showrooms, five London Pop PR Press Days and more than ten other International Catwalk Shows around the world. Attendees were international and local press, media and buyers.



Nova Chiu and Jeff Archer’s Awards and Achievements:


2019 Selected as Emerging Artist of Toronto Outdoor Art Fair ( TO, Canada )


2019 Textile Designer of Craft Ontario ( TO, Canada )


2018 Fashion Brand of Art Market Toronto ( TO, Canada )


2017 WINNER // ‘Fashion Culture’ Fashion Show, Featured in Elle 

        ( Warsaw, Poland ) 


2016 Selected as A Great International Successful Story of London for 

        The Mayor of London as a promotional book celebrating 

        the City of London. (London, UK)


2015 WINNER // The British Fashion Council, 

        WGSN Digital Presentation Award (London, UK)


2014 On the judge’s panel for Deichmann's 

        ShoeStep of The Year award ( Hamburg, Germany)


2014 FINALIST // The Mango International Fashion Awards 

        (Mango cancelled the competition, no winner)


2013 Deichmann's 100th Anniversary Project, Four Special Shoes 

        Designed by Nova CHiu Ltd. ( Berlin, Germany)


2013 WINNER // T-FORCE International Fashion Awards

        Interviewed by : Vogue China, Chinese Nationl Television, 

        China Fashion TV. (Guangzhou, China)


2012 Nova Chiu Ltd. sponsored M.I.A.’s wardrobe (Australia Tour) 

        (New York, USA) 


2012 WINNER // LONDON FASHION WEEK One’s to Watch Fashion Scout

        Featured on Vogue UK, Vogue Italy, Collezioni Accessori, 

        Papercut Magazine (London, UK)


Nova Chiu’s Awards and Achievements:


2011 WINNER // Collection of the Year - London College of Fashion

        Published in The London Evening Standard on 8th June and 

        The Independent Newspaper on 13th June. Featured on Vogue UK, 

        BBC News, Harpers Bazaar UK (London, UK)


2011 FINALIST // 2011 British Fur Trade Competition-Saga Furs 

        (Vantaa, Finland)


2011 FINALIST // 2011 Nina De New York Fashion Illustration Competition

        (New York, USA)


2009 Marvel Comic’s Project, Fashion Design for 

        The character, Storm of X-Men (London, UK)


2008 Abercrombie & Fitch Jacket Design collaboration project ( London, UK)


2006 Chinese and Japanese Youth Comic Competition (Hong Kong)


2005 Hong Kong Comic’s World Published Manga book <FANTAISIE> (Hong Kong)

Copyright © 2020 Nova Chiu Limited


Produced by Nova Chiu and Jeff Archer


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